Even though some within the webmaster community see the use of hidden text for
SEO purposes as unethical, that does not mean that it is without potential benefits. For example, using hidden text allows web-site owners to include keywords within their web pages that otherwise would not fit with their template. This is important when there is minimal human-readable text on a web page due to the heavy use of images, flash, or other non-text parts within a template. Additionally, the use of hidden text can permit an online site owner to incorporate keywords that might not naturally fit in to their copy, but may still be relevant to the world wide web-site.
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