Some people might say that PPC is much better than
SEO. But, I completely disagree with them. Though PPC is a technique that benefits you much faster, however the benefits are not long lasting. You can enjoy the PPC benefits only until you are paying for it. Once you stop paying you will see a falling trend in your traffic and sales graph.
Everyone knows that
SEO is a time consuming process, but it can actually help your business in a long run.
SEO is a DIY method through which you can boost your website ranking and get targeted traffic. If the link building is done properly and quality backlinks are built, you can expect a long lasting benefits from search engines.