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Meta Description tag will be used by search engines as the text that sits under the clickable title/text on the search results page. A well-written Meta Description Tag will encourage the searcher to take the next step and visit your Web site. In essence, a well-written Meta Description Tag will increase the Click Through Rate (CTR) of your organic search listing.
Aspects of a good Meta Description Tag:
* 140 Characters
* 25 to 30 Words
* 2 Sentences
* Mention of your Company Name or Branded Product
* Value Statement – highlight the primary benefits of what you are offering
* Call to Action – think of things like “free trial”, “download”, “subscribe”, “see statistics”, “submit”, etc
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