website promotion

[melina]

Hi,

In the context of business websites; designed to promote the website owner’s product(s) and / or service(s), I have 2 questions.

Is content king, or just a way to make sites more appealing to search engines?
Is more content always best, if so best for whom?

[silvermoon]

Hi,
It depends on what kind of content.
If you write content, which is interesting to your target audience and
makes them quote your site, link to it and come back again to check the
news, that's the reigning content.

The content is mostly created for the visitors, and in this lies its
value.
Sure, search engine crawlers like it too, it's their job after all. But
the true value lies in providing value to your visitors.

More content is best for those who it was intended to be written, of
course.
If your visitors like your content, you will benefit from it too,
obviously.
silvermoon

[nailakhan]

Hello melina,

Kindly find the answers to your queries below:

1) Is content king, or just a way to make sites more appealing to search engines?
Content really is the king because a good content oriented site gives the viewer a detailed idea about what all information can he awail from a site, search engines they are quality driven, more quality of content in your site will help it rank better.

2) Is more content always best, if so best for whom?
Its not about quantity, its quality that matters.
Its best for both users and search engines.

You not only need to have a good content but you should keep changing it according to the needs of your site.Relevent changes help a lot.

Thanks
Naila