Hi,
1. Work on the Meta title, keyword ans description with the keyword you like to get ranked.
2. H1 to H6 tags plays major role in google - add your in it.
3. Regarding
SEO - submit to major search engines - your keyword will get indexed
4. To get higher position - do Submit link to business directories, social bookmarking sites, add posting, press release submission, blog commenting,forum discussions and etc.
In all ways, you have to work on your keywords with hyperlink to your site
Thanks
Ahsima